E-(kick) scooters are everywhere. Their rising popularity is no secret anymore: if you live in an urban area in Western Europe or North America, chances are you pass by more than one e-scooter on your daily commute.
It’s not all fun and games in the e-scooter business, though. Some companies do fail, but not in the ways you might think. And with proper planning, you can prevent your e-scooter company from failing, too - watch our video above to find out how!